At 43, Daniel Rodriguez, a textile designer for more than 20 years, had had an ambition for a long time: to create a line of clothing bearing his signature: "I wanted to create a brand that is meaningful," he says. The family stuck at home during confinement gamberged around the idea of ​​Daniel: Manon 14 years old and Morine 17 years old, in the wake of Greta Grunberg were force of proposals: a mark is, but in the direction of young people. Clothes that we wear because they are beautiful but also because they preserve the planet. Wastendsea, which can be translated as "the end of waste in the sea", has just been born.

Daniel, passionate about surfing and eco-friendly at heart, turned to Sequal Initiative based in Catalonia to find the material. "This company charters fishing boats to recover plastics from the seabed. This polluting material is then transformed into polyester fiber". His brother Henri, manager of the Cercle company in the Landes, was commissioned to find the company in charge of manufacturing. A textile unit in Morocco, whose traceability has been verified, has been selected. The screen printing is carried out in the Toulouse region. Recycled cardboard packaging, marketing, promotion on social networks and digital strategy are carried out locally. The models responsible for promoting the brand are the couple's teenage girls and young people from their friendly circle.

Pleasant, quality fabric

In a few months, the somewhat crazy project that germinated around the family table has therefore become reality. "Wastendsea eco-responsible clothing will contain 50% organic cotton and 50% recycled marine plastic to provide a pleasant and quality fabric", announces Céline, Daniel's companion. “Part of the turnover will be donated to the environmental association Project Rescue Ocean, which works to protect the oceans” indicates Daniel. The products will be on sale exclusively on the Wastendsea website from mid-November.